Learn how to get the most out of Bobbi.
While Bobbi works intelligently to create a high-impact tailored news feed for you, we believe the best results come from a collaborative approach. You should feel empowered to optimize and refine your inputs so that you can get the most out of Bobbi. By thoughtfully writing your interests and providing context, you help Bobbi understand exactly what matters to you, leading to more relevant and valuable briefs.
Any subject matter you're interested in
Examples:
Specific individuals you want to follow
Examples:
Organizations you want updates on
Examples:
Areas where want to track headlines
Examples:
Note: However, if you're broadly or narrowly interested in something, it's fine to add a broad or narrow topic. E.g. "AI & Machine Learning" or "Hardware supply chain in United States"
Provide context about your role, industry, and decision-making needs to help Bobbi understand why certain topics matter to you. This helps personalize content beyond just the topic itself:
Why this helps: Context allows Bobbi to understand not just what you're interested in, but why it matters to you, leading to more relevant story selection and framing.
Add personal details that influence how news impacts you and your preferred level of depth. This helps Bobbi tailor content to your background and preferences:
Why this helps: Setting the right tone and level of depth, and highlighting stories that have personal relevance beyond just professional interest.
Aim for 10 interests total
Cover your key focus areas without too much noise. Mix broader strategic topics with specific tactical interests.
Include geographic specificity
Instead of 'renewable energy', try 'renewable energy in Southeast Asia' or 'US renewable energy policy'. Essential for regulatory and market content.
Regularly review and refine
Remove overly broad topics that generate noise, add specific interests when you notice gaps, or use advanced interests to expand specific coverage.
Update for life events
New work projects, role changes, company focus shifts. Update your context as your priorities change.
Use temporary interests
Add timely events like "US Open Tennis" during tournaments.
Combine strategically (Advanced)
Use AND/OR for related people or companies. Keep particularly important interests standalone for best coverage.
If you would like to add more than 12 interests to a brief, you can combine related keywords in a single interest using AND, OR, and parentheses '()'. This works better for closely related keywords, particularly people or companies, e.g., CEOs or competitors.
Important: If you are particularly interested in a specific topic, person, or company, leave it as a standalone interest for the best coverage.
Combined interests won't benefit from all our smart news search strategies. We recommend limiting to 5 interests per group.
We recommend staying below 30 keywords across all of your interests. We cannot guarantee quality of results with combined interests.
We allow a maximum of 12 interests per brief, but we see the highest quality results for briefs with around 10 interests. We're launching premium plans soon that will allow for multiple briefs (e.g., a 'tech roundup', 'sports catch-up', etc.).
In principle, you never have to. However, to maximize relevance, we recommend updating your interests when you have significant life events or changing priorities. You can also add temporary interests for timely events, like adding 'US Open Tennis' during the tournament and removing it afterward.
Here's a concrete example of how a tech professional might set up their Bobbi profile. This example shows how to balance different types of interests and provide useful context to get the most relevant news briefings.
Profile: Product Manager at a tech company in San Francisco, interested in AI developments and startup ecosystem. Follows US politics and enjoys staying up-to-date on local San Francisco news. Big basketball fan, especially the Golden State Warriors, and follows other sports casually. Cares about climate change and sustainable technology.
"Product Manager at [SF tech company]. I'm leading an AI feature launch in education next quarter. We're facing competitive pressure from well-funded startups. Need early signals on what tech leaders are building and how European regulations might impact our roadmap."
"I prefer positive innovation stories over negative drama. Have a young family so interested in future-focused tech. Read during morning coffee - need concise summaries. Appreciate technical depth and occasionally dip into celebrity gossip."
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